WiLD Blog

Environmental organizations face the hard task of bringing to people the bad news: life in this planet is dissapearing at an alarming rate, global warming is causing glaciers to melt and ocean levels to rise, fisheries are in the brink of collapsing, and so on. And people have to decide to take the blue pill or the red pill.

In the film The Matrix, Morpheus (Laurence Fishburne) offers to Neo (Keanu Reeves) two pills. The red pill will answer the question “what is the Matrix” (by removing him form it) and the blue pill will mean simply for life to carry on as before. As Neo reaches for the red pill Morpheus warns Neo “Remember, all I’m offering is the truth. Nothing more.”

If you take the blue pill you can continue your same energy consumption patterns, continue believing that scientists confirming global warming are wrong and pessimistic, continue thinking that fisheries are plentiful and that species are not dissapearing. Living a comfortable life. Essentially, if the truth is unknown, or you believe that you know the truth, what is there to question or worry about? Ignorance is a bliss.

Are you ready to take the red pill, to be unplugged, or you are so hopelessly dependent on the system that you will fight to protect it?

Saul